The evolution of the bed system combining tailor-made design and customised comfort
Altrenotti invites the press and industry professionals to an exclusive event dedicated to the launch of the new Bi-Comfort Concept Bed collection, the latest expression of design excellence from the Turin-based brand, which has always been a benchmark in the world of high-end sleep solutions.
Entrusted to the stylistic vision of Iwona Gutka, Altrenotti’s new art director, the collection inaugurates a new chapter in bedroom design: the bed gives way to the mattress, which becomes the functional and aesthetic centrepiece of the project. Around it, a modular and interchangeable system has been developed, consisting of headboards, bases and bed bases designed to enhance well-being, comfort and freedom of composition.
Bi-Comfort Concept Bed interprets contemporary rest through three cutting-edge technologies – Pocket, Foam and Hybrid System – available in seven models that can be configured according to individual needs. Completing the range is YOU&ME technology, designed to offer differentiated comfort within the same mattress, catering to the individual ergonomic characteristics of each partner.
The event will also be an opportunity to visit the new company showroom, a completely renovated space that reflects Altrenotti’s profound identity: sustainable materials, sartorial details and a measured aesthetic that elevates the very concept of the bedroom.